It started with one simple phrase: Daisy’s mom.

Not as a trend. Not as a slogan. But as a quiet, proud title worn by someone who loved their dog like family.

We started this brand because we believe pets aren’t just pets. They’re our constants. Our comfort. Our best friends. And sometimes, the simplest things, like a name stitched into a sweatshirt or hat, can mean everything.

Every piece we make is designed to help pet parents keep their best friend close, in a small but meaningful way. Nothing loud. Nothing overdone. Just thoughtful, personalized apparel that reflects the bond you already know by heart.

We’re a small business, and we’re proud of that. Each item is made to order, embroidered with care, and created with intention. No mass production. No shortcuts. Just pieces made for real people and the animals who changed their lives.

Our inspiration comes from the real Daisy, and the real Daisy’s mom. From morning walks, couch cuddles, long goodbyes, and the kind of love that never really leaves you.

Giving back is part of who we are, too. That’s why 1% of all proceeds are donated to Pets Alive shelters, supporting animals who are still waiting for their person.

If you’re here, chances are you get it.

And we’re really glad you found us.